Posts Tagged ‘Real Estate News’
To MLS or Not to MLS? Separating Fact from Hype
Topics:
What is the MLS?
What are the Benefits of advertising on the MLS
What is all the “Hype” of the MLS
What Should You Consider?
What is the MLS?
The Multiple Listing Service is a database of homes and property that are for sale. The MLS is operated by the local Board of Realtors®. The MLS is the resource agents use to find homes for their buyers or advertise their home listings to other agents. MLS listings include detailed information about the property. In addition to selling price and address, an MLS listing generally includes number of rooms, size of rooms, interior and exterior features, lot size, local school district, property taxes, association dues, directions to the property and comments. Most also include photo’s of the home and a lockbox. At the sellers discretion, most MLS listings can also be upgraded for a fee to include additional photos or virtual video tours.
To MLS or Not To MLS; Separating Fact from Hype
The Multiple Listing Service (MLS) is a powerful tool for real estate agents and home sellers. It allows seller’s and agent’s to cross-sell all properties in a given market, which greatly expands the sales force of all the properties for sale. The Internet has expanded the power of the MLS by providing information in real time to not only agents, but to home buyers and home sellers alike through its www.Realtor.com website. The MLS and Realtor,com it is looked at by thousands of real estate agents who may have a buyer for your property and individual home buyers searching the Internet.
Note: In addition to Realtor.com, properties listed on the MLS also appear on other major real estate search engines like Zillow, Homes.com, Military.com, Trulia.com, Yahoo, Google and a host of others.
Benefits of MLS Advertising:
There is only one very significant benefit to having your home listed on the MLS…EXPOSURE! The fact that your home is for sale will now be known by anyone searching the Internet. Additionally, hundreds, if not thousands of real estate agents in your market will also know about your property. To fully benefit from this exposure, you need to be willing to “co-op” with a real estate agent, if they bring a buyer whose contract terms are acceptable to you. “Co-op” means that you agree to compensate the buyer’s real estate agent at the closing of your property. Typically, a buyer’s agent will earn between 2%-3% of the sales price of the home. If you are willing to “co-op” with a buyer’s agent, you should indicate this clearly in your Internet and classified advertising, and on your brochures.
To list your home on the MLS, you will need to contract with a real estate listing agent that is a member of your local real estate board. If your interest is purely to have your home listed on the MLS; you can contract with a new type of Broker who charges a one-time fee to cover the cost of them listing your home in the MLS and allows you to act as your own listing agent.
The flat-fee MLS listing concept is fairly new and not all agents will be anxious to provide this service, as they are in the full service real estate listing business. To learn more about using a flat-fee MLS service, visit websites like http://www.why6percent.com
In many areas of the United States, when a home appears on the local MLS, it will also appear on aggregator websites like MSN Home Advisor, Yahoo Real Estate, Realtor.com, Zillow.com and local state and broker websites. Many of the MLS Boards send their inventory directly to these websites to enable even more exposure for the homeowner.
In today’s transient society, thousands of people use the internet to search for homes far in advance of their relocation. Many people supply the list of properties that interest them to their agent, so the agent can set up showing appointments. When a buyer is relocating to a new area, time is limited and critical. This means the buyer’s agent becomes a critical part of relocation effort. Therefore, the MLS can be key to exposing your home to people relocating to your area.
What is the Hype of an MLS listing?
1) Your house will never sell if it is NOT listed on the MLS…False.
Your house may sell more quickly or for more money because of the tremendous exposure we discussed above, but your home can sell with or without the MLS.
2) Buyers will never find your home if it is NOT listed on the MLS…False.
According to the National Assn. of Realtors data, 60% of all home sales occur because of the sign in the yard. Newsletters, directional signs, open houses, classified advertising and InfoTubes or InfoBoxes, filled with attractive home information flyers, will also help you find a buyer for your home.
3) Real estate agents will not bring a buyer to you if you are NOT on theMLS… False.
If an agent has an interested buyer and you indicate you are willing to pay them a commission, they have no reason to boycott your property. If they do, they risk that the buyer contacts you directly and they don’t make a dime.
Considerations:
The MLS has proven value and is certainly a wonderful way to expand your advertising reach. If your goal is to make local agents aware that your home is for sale and reach the millions of buyers searching for homes on major real estate websites. Keep in mind that you will need to pay a commission to a buyer agent at closing, if they bring you an offer that you accept.
If you decide to place your home on the MLS, consider it as a part of your overall marketing strategy and not a replacement for your advertising program. Properly understood, the MLS can be another excellent part of your home selling process.
Thank you for visiting Why6Percent.com. Our national network of flat fee MLS brokers are standing by to assist you in marketing your home. Please visit our website or phone 1-800-381-9496 to get started!
College Students Swap Dorm Life for Suburban Mansions
When the real estate bubble burst in 2007, I predicted that we would likely see large, single family, suburban mansions carved up and repurposed into multi-family housing. Well, time and a prolonged recession have proven the idea viable.
The USA went through the same type of evolution, in reverse, with intercity housing. Vacant, large urban, single family mansions where carved up into apartments, efficiencies and co-ops, after the mass exodus to the suburbs in the 1950’s. Now, its the McMansions, gated communities and long commutes that are out of vogue.
Families are returning back to life in the inner city. They are buying multi-family homes and converting them back into single family residences. The concept of highest and best use…has come full circle.
Check out this short video to see the latest change in student housing in decades. A bad housing market has created some luxury digs for college co-eds out in the ‘burbs”.
College students renting suburban McMansions
Thank you for visiting Why 6 Percent. We offer flat fee MLS and Realtor.com packages to builders, homeowners and anyone who needs to keep more money from their property sell. We have helped thousands of homeowners sell their homes. We can help you, too.
What the Real Estate Market looks like in 2012
Would you like to see what the housing market has in store for 2012? If so, take a moment to watch this video.
Remember that in spite of the doom and gloom…10,000 sets of keys are handed to new homeowners every single day!!
Thank you for visiting Why6Percent.com…we offer FREE marketing website for owners, builders and agents. In addition, our MLS and Realtor.com packages can give you all the exposure of a full service listing…without the cost.
Remember that… Who you buy From is as important as What you Buy! Look for Made in the USA products and support US workers!!
Links that Save American Jobs and Support American Made Products
Paul Choi, a long time supporter of the American worker and American dream, complied a list of Links for People who are interested in fighting the Chinese import tsumani.
If you would like to Vote for Made in the USA products, please CLICK HERE. If you want to express your outrage about the outsourcing of American jobs, CLICK HERE. If you want to reach our politicians and news reporters and tell them what you t hink about the Companies who are shipping jobs overseas, CLICK HERE!!
Thank you for helping InfoTube Fight for American Jobs and Products!!! Your Money is Your Vote…Spend it Wisely!
InfoTube, The Hillman Group and China
I am very happy to report that the public outcry about outsourcing American products, specifically Infotube and Infobox, to China has been encouraging, enlightening, motivating and best of all…it may be working to save jobs and keep American made products on the shelves.
As a result of your emails, calls, petitions, Facebook posts, etc. some strange things have happened. We have been contacted by a US Senator, offering his assistance. We have been interviewed on radio news and talk shows and our story has shown up in print across the country. And, we still have our fingers crossed that we might receive a call from Diane Sawyer and ABC news about our story and products.
If you haven’t told Diane and ABC what your favorite American products are, click this LINK and do so, today! Please don’t forget to mention InfoTube and InfoBox!
Perhaps, the most surprising outcome, so far, has been our two discussions with senior management at The Hillman Group. Surprising, because it is happening at all. Surprising, again, because we are each sharing information and I feel that everyone is sincere about wanting to reach a resolution.
Rest assured that we won’t give up the fight until we hear that Crow Erickson will continue to sell Infotubes and InfoBoxes to our major d-i-y retail customers, like we have done for nearly two decades.
Sadly, during our meeting yesterday, Hillman management confirmed that they have shipped some of the Chinese copycat product…identifible by its Yellow lid…to Home Depot, Lowes and Menards. The retailers, in turn, hung it up in the sign department where the InfoTube and InfoBox used to proudly hang.
Please ask for InfoTube and InfoBox by name at the store!! Simply, refuse to purchase the Chinese Yellow Lid product. You know what is at stake and your money is counted as your vote.
A concerned consumer may have said it best in their reply to an email they received from the Hillman Group.
“See, we American voters may truly be powerless, but we American consumers are not. We are fed up watching big corporations, like yours, screw American businesses, and so if you think this lame email has calmed me, you are wrong. I am just getting started.” Cynn Chadwick
If you have a problem finding our products in the stores, you can purchase through our secure our website or through one of our valued, loyal internet vendors….many of whom took action on our behalf…even though by doing so, they face more sales competition.
Thank you again for your support, your comments and your encouragement. If this little company can find a way to beat the competition over in communist China…then, so can other companies!
Buy American and Support your Homeland!!! We aren’t anti-chinese…we are just Pro-American!
Tommi Crow
President, Crow Erickson Inc. 1854A Hendersonville Rd #221 – Asheville, NC 28803. 1-800-858-6000
ABC News Contest for Favorite American Made Products
For those of you who are following our struggle and have ask how you can help next…
I think that continuing to send requests to ABC news (the direct link is below) would really be helpful for moving our negotiations forward and for highlighting this David and Goliath story.
My recent experiences have proven that the tide of consumer awareness is shifting in our country. The grass roots support for American business, workers and products is gaining momentum quickly and we all need to stay involved to turn our economy and future around.
I would encourage everyone to submit your favorite American made products to ABC News.
http://abcnews.go.com/WN/MadeInAmerica/mailform?id=13599846
I hope to see a lot of love for InfoTube and InfoBox, of course, but I know that a lot of American businesses are fighting against the outsourcing tsunami, as well. Each one of them would appreciate your support and there is no limit on the number of products you can submit.
Thank you again for all your help!!!! Without you, we wouldn’t be here today. Please mention us to ABC News…I would love to tell our story to Diane Sawyer
Tommi Crow
President, Crow Erickson, Inc
US Workers May Keep Jobs Due to Public Outcry
After months of silence , Crow Erickson, Inc. received a telephone call today from senior management at The Hillman Group, distributor of InfoTube and InfoBox for Lowes and Home Depot stores.
We feel the sole reason for this communication is due to the pouring of support and the hundreds of emails and inquiries sent on our behalf.
Although, a decision has not been made about the outsourcing of our products to China, we do feel that we have some positive news to share with you for the first time.
On behalf of everyone at Crow Erickson, Caplugs and our associates, we want to extend our deepest Thanks for all your continued effort and support. We hope that a resolution can be reached, now that the lines of communication have been opened.
We will be sure to keep you posted on the outcome of our ongoing negotiations. Made in America matters to us all.
Tommi Crow
President, Crow Erickson, Inc.
Radio News Interview and Call from Senator Richard Burr’s Office
I was interviewed on Clear Channel News this morning about our Fight to Save our Company and American jobs from the chinese, copycat imports of InfoBox that are being brought into the US by The Hillman Group, distributors for Lowes, Home Depot and Menards.
After the radio interview, we received a call from Senator Richard Burr’s (R) office to inquire about our story. The Senator’s office is looking into the matter to determine how they can help. Thank you, Senator Burr!
Tommi Crow radio interview on Jameson show
I would like to say a BIG thank you to Jerri Jameson at WWNC News Radio 570 for having us on her show this morning.
Thanks for following our story and for your support! Please continue to sign our petition and send emails to Lowes, Home Depot and Menardsn telling them that InfoTube and InfoBox SHOULD NOT be replaced with chinese imports.








