Posts Tagged ‘High Real Estate Fee’s’

To MLS or Not to MLS? Separating Fact from Hype

Wednesday, January 11, 2012 posted by tommi

Topics:

What is the MLS?

What are the Benefits of advertising on the MLS

What is all the “Hype” of the MLS

What Should You Consider? 

What is the MLS? 

The Multiple Listing Service is a database of homes and property that are for sale.  The MLS is operated by the local Board of Realtors®.  The MLS is the resource agents use to find homes for their buyers or advertise their home listings to other agents.  MLS listings include detailed information about the property.  In addition to selling price and address, an MLS listing generally includes number of rooms, size of rooms, interior and exterior features, lot size, local school district, property taxes, association dues, directions to the property and comments.  Most also include photo’s of the home and a lockbox.  At the sellers discretion, most MLS listings can also be upgraded for a fee to include additional photos or virtual video tours.

 To MLS or Not To MLS;  Separating Fact from Hype 

The Multiple Listing Service (MLS) is a powerful tool for real estate agents and home sellers.  It allows seller’s and agent’s to cross-sell all properties in a given market, which greatly expands the sales force of all the properties for sale.  The Internet has expanded the power of the MLS by providing information in real time to not only agents, but to home buyers and home sellers alike through its www.Realtor.com website.  The MLS and Realtor,com it is looked at by thousands of real estate agents who may have a buyer for your property and individual home buyers searching the Internet.  

Note:  In addition to Realtor.com, properties listed on the MLS  also appear on other major real estate search engines like Zillow, Homes.com, Military.com, Trulia.com, Yahoo, Google and a host of others. 

Benefits of MLS Advertising: 

There is only one very significant benefit to having your home listed on the MLS…EXPOSURE!   The fact that your home is for sale will now be known by anyone searching the Internet.  Additionally, hundreds, if not thousands of real estate agents in your market will also know about your property.  To fully benefit from this exposure, you need to be willing to “co-op” with a real estate agent, if they bring a buyer whose contract terms are acceptable to you.  “Co-op” means that you agree to compensate the buyer’s real estate agent at the closing of your property.  Typically, a buyer’s agent will earn between 2%-3% of the sales price of the home.  If you are willing to “co-op” with a buyer’s agent, you should indicate this clearly in your Internet and classified advertising, and on your brochures. 

To list your home on the MLS, you will need to contract with a real estate listing agent that is a member of your local real estate board.  If your interest is purely to have your home listed on the MLS; you can contract with a new type of  Broker who charges a one-time fee to cover the cost of them listing your home in the MLS and allows you to act as your own listing agent. 

The flat-fee MLS listing concept is fairly new and not all agents will be anxious to provide this service, as they are in the full service real estate listing business.  To learn more about using a flat-fee MLS service, visit websites like http://www.why6percent.com     

In many areas of the United States, when a home appears on the local MLS, it will also appear on aggregator websites like MSN Home Advisor, Yahoo Real  Estate, Realtor.com, Zillow.com and local state and broker websites.  Many of the MLS  Boards send their inventory directly to these websites to enable even more exposure for the homeowner. 

In today’s transient society, thousands of people use the internet to search for homes far in advance of their relocation.  Many  people supply the list of properties that interest them to their agent, so the agent can set up showing appointments.  When a buyer is relocating to a new area, time is limited and critical.  This means the buyer’s agent becomes a critical part of relocation effort.  Therefore, the MLS can be key to exposing your home to people relocating to your area. 

What is the Hype of an MLS listing? 

1)      Your house will never sell if it is NOT listed on the MLS…False.

Your house may sell more quickly or for more money because of the tremendous exposure we discussed above, but your home can sell with or without the MLS.   

2)      Buyers will never find your home if it is NOT listed on the MLS…False.

According to the National Assn. of Realtors data, 60% of all home sales occur because of the sign in the yard.   Newsletters, directional signs, open houses, classified advertising and InfoTubes or InfoBoxes, filled with attractive home information flyers, will also help you find a buyer for your home. 

3)      Real estate agents will not bring a buyer to you if you are NOT on theMLS… False.

If an agent has an interested buyer and you indicate you are willing to pay them a commission, they have no reason to boycott your property.   If they do, they risk that the buyer contacts you directly and they don’t make a dime. 

Considerations: 

The MLS has proven value and is certainly a wonderful way to expand your advertising reach.  If your goal is to make local agents aware that your home is for sale and reach the millions of buyers searching for homes on major real estate websites.  Keep in mind that you will need to pay a commission to a buyer agent at closing, if they bring you an offer that you accept.

If you decide to place your home on the MLS, consider it as a part of your overall marketing strategy and not a replacement for your advertising program.  Properly understood, the MLS can be another excellent part of your home selling process.

Thank you for visiting Why6Percent.com.   Our national network of flat fee MLS brokers are standing by to assist you in marketing your home.  Please visit our website or phone 1-800-381-9496 to get started!

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7 Tips to Sell Your Home this Weekend

Thursday, April 21, 2011 posted by tommi

In today’s’ super-competitive housing market, it is essential that homebuyers picture themselves living inside the home you are trying to sell.    

7 Home Selling Tips from the Lips of Top Selling Agents

  • For starters, take down the Wallpaper – Trust me when I say, “Buyers just do not like wallpaper.”   If you doubt how personal wallpaper is…just walk into any wallpaper store and stare at the thousands of available patterns.  Chances of your tastes matching are at least a thousand to one.  Don’t risk it!  Pull that paper down!
  • The Clutter HAS to Go!  Living in a house is alot different than Selling a house.  It is easy to get blind to your own clutter.  Ask a friend, neighbor or neutral party to be honest with you.  Then, pack away every single thing you don’t use.  And, clear the kitchen counters completely.
  • Smelly Homes Will NOT Sell.  Agents have an old saying, “If I can smell it, I can’t sell it.”  Pet smells, musty odor’s, etc will kill a sale everytime.
  • White is not a Color.  But, paint is your friend.  Every room should have a fresh coat of paint in a warm, neutral color.
  • A Spot of Color.  Everyone loves flowers.  Place pots with colorful annual flowers by the front door or plant seasonal color in the beds to make your home inviting and memorable.
  • Househunting Begins on the Internet.  If your property is not exposed on the internet, your chances of a buyer finding you are very small.  Tip the odds in your favor by advertising your home on the MLS and all the major search engines for real estate.  InfoTube also offers FREE property listings on its website.   Also, make sure your listing includes at least 10 good photo’s of the interior and exterior of your home.  If possible, also include a video tour of the house and neighborhood.
  • Forget About Comp’s and Sold Properties.  Study your competition, which means homes currently For Sale.  If your home is priced too high when compared to your competition, it is going to sit for a long, long time.

Homeowners should please keep in mind that Buyers have a lot of choices.  The homeowner who can make their house stand out among the vast inventory of “For Sale” signs will the one who wins the selling game.

Thank you for visiting Why6Percent.com,, your do-it-yourself home selling source.   We can bring buyer’s to your door.  Check out our website to see how we’ve helped thousands of home sellers.

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What Does it Cost to Sell a Home?

Monday, June 14, 2010 posted by tommi

Whether or not you use a real estate agent, the process of selling a house will involve certain costs. 

Please note that some of the figures used in our examples will vary depending on the state or county a house is sold in, as well as the settlement company used and any other unique provisions that may be contained in a contract of sale. Additionally, the real estate broker commission is typically 6 percent of the sales price, but it is not a set amount.  It is a sales expense negotiated between individual sellers and brokers.   For the purposes of our example, a $250,000 sales price was used.

 Transfer taxes

As you might expect, most state and local governments make sure they profit when someone sells a house.  In most states, one-time transfer taxes will be due when a sale takes place.  It is customary for transfer taxes to be split 50/50 between the buyer and the seller, but there is no set requirement that they be divided in that manner.

Some states, like Alaska, Idaho, Indiana, Mississippi, Missouri, Montana, New Mexico, North Dakota, Oregon, Texas, Utah and Wyoming, have no transfer taxes at all. In other states, Colorado for instance, the transfer tax is nominal – the state charges only one tenth of 1 percent ($40 on a $400,000 house) in transfer taxes. The so called “Free State” of Maryland falls on the other end of the spectrum with some of the highest transfer taxes in the nation.

Commissions

As we stated earlier, real estate commissions are not a set amount. They are a point of negotiation between the seller and the broker. For illustration purposes here, we are using 6 percent, or $15,000 on a $250,000 sale.

Another seller expense you may run across in some area’s is a listing broker administrative brokerage commission.  It’s usually adds another $250-$500 expense on top of the 6 percent commission fee.  The seller will see it as a separate expense on their closing statement.  So, what is this fee for? By law, brokers must keep records of all their real estate transactions for a period of years. And they must produce those records if asked for them.  Although it’s a ridiculous added on fee, the listing broker administrative brokerage commission is an expense passed along by some brokers to help defray the cost of this requirement.

Settlement fees

The buyer is responsible for hiring the settlement or title company to perform closing, so the buyer will usually pay most of the fees associated with settlement. But, the seller does have some settlement expense.  If the seller has an outstanding loan on the property, the settlement company will take care of paying that loan off out of the sales proceeds. They’ll charge something for the service, plus the cost of overnight fees to quickly get the loan payoff to the mortgage holder. In our example here, we’ll use $250.   And, since interest in collected in arrears, the seller will be responsible for any interest charges that accrue after the last payment thru the day of closing.

The Bottom Line

If you sell your house for $250,000, you can probably expect to walk away with around $230,000 after taxes, commissions and fees.  If no real estate commissions need to be paid out, the seller could expect to walk away with approximately $245,000.  The real number will depend on exactly what it says in the sales contract and where the property is located.

Thank you for visiting Why6Percent.com.   We help do-it-yourself home sellers market their home to millions of home shoppers every day.  We can help you get the word out about your home, too!!

May 19, 2010, 12:57 pm

Hamptons Listings Said to Be Under Investigation

If Wall Street denizens thought they could escape the specter of Justice Department inquiries by decamping to the Hamptons, it appears they’re wrong.

Real estate listings in the Hamptons are the subject of a Justice Department inquiry, The New York Times and Bloomberg News reported Wednesday, keying off an earlier article in The New York Post.

Several Hamptons real estate executives told The Times on Tuesday that they had been contacted by Justice Department officials seeking information about a listing service that has been criticized as an effort to keep smaller agencies from having access to the area’s best properties.

The service, known as Realnet, allows members to share their listings with other members. Last year, George Simpson, who runs his own real estate listing company, sued more than two dozen local brokerages and Realnet. Mr. Simpson said that because only larger brokerages could afford the annual fee, which he said ranged from $15,000 to $50,000, those brokerages ultimately controlled “80 percent to 90 percent of the exclusive real estate listings.”

The stakes for brokerages are big, and apparently getting bigger, according to Bloomberg:

Hamptons home sales more than doubled in the first quarter, the biggest annual increase in seven years of record keeping, according an April 22 report by New York-based appraiser Miller Samuel Inc. and broker Prudential Douglas Elliman Real Estate. A shift toward larger, more expensive homes pushed the median price up 35 percent to $908,500.

Three brokerages named in the lawsuit — the Corcoran Group, Brown Harris Stevens and Prudential Douglas Elliman — declined to comment or did not return calls, The Times said. Realnet did not return a call and an e-mail message seeking comment.

“The question I think the Justice Department is asking is: Are they putting their own profits ahead of what they should be doing for the clients?” Jonathan Lerner, a managing director at the Engel & Volker brokerage, told Bloomberg.

Gina Talamona, a spokeswoman for the Justice Department, also declined to comment about the inquiry to The Times and Bloomberg.

By August, Mr. Simpson had withdrawn his lawsuit and said that he planned to refile his case under “different circumstances” and continue “moving forward with the crusade.”

But the original case apparently caught the attention of Justice Department officials. Mr. Simpson told The Times that in the past month, he spoke for 90 minutes by telephone with several department employees about the structure of the real estate industry in the Hamptons and which firms dominated the market.

Members of a multiple listing service post their sales listings for other members to see; nonmembers could be at a disadvantage because sellers generally prefer to have their homes placed on listing services and exposed to as many potential buyers as possible.

John Nickles, a broker based in Southold and the chairman of the multiple listing service for the Hamptons and North Fork Realtors Association, told The Times that he was interviewed on May 5 by two Justice Department lawyers, an economist and a paralegal. Mr. Nickles said that his brokerage could not afford the more expensive system; he pays $160 a month for access to the local multiple listing service that he leads.

Joe Kazickas, owner of an East Hampton real estate company that runs a Web site called Hamptonsrentals.com, said he was scheduled to speak to Justice Department officials on May 24. He said that smaller brokerages that could not pay for the costlier listing database would find it “very difficult to compete.”

Source New York Times, Edited by Andrew Ross Sorkin

Thank you for visiting Why6Percent.com.  Our job is keeping you informed and helping you market your home.  If you do not have a listing on your local MLS or Realtor.com, you are missing millions of home shoppers each month.  Visit our site or call 1-800-381-9496 for details!

Cut Real Estate Fee’s and Cut Foreclosures

Tuesday, February 9, 2010 posted by tommi

This article appeared recently in the San Francisco Chronical in response to growing outrage over the exorbident fee’s charged to buyers and sellers of real estate.  

Cut foreclosures by slicing real estate fees

Al Lewis

Tuesday, February 2, 2010

President Obama has often said that it would be a shame to waste this economic crisis. Nowhere is that more true than in residential real estate. Federal home-buyer tax credits up to $8,000 designed to increase home sales and reduce foreclosures are having little impact.  Sales of existing homes fell a record 17 percent in December, while foreclosure petitions are rising. Instead, let’s use this crisis to try a new approach: permanently slashing the 6 percent real estate brokerage commissions prevalent in most markets.

Unlike commissions paid for buying cars, stocks or insurance, these hidden commissions include two payouts – about 3 percent each to the seller’s broker and the buyer’s broker.  But there’s no need for two brokers in real estate transactions.  These hidden fees survive only because real estate brokerage is a cartel.  Forty years ago, you needed one broker to buy a house – today you need two.  In law and medicine, fee splitting is illegal. In real estate, it is required.

Most people would not hire commissioned brokers if they had to pay for them directly – that’s why the brokerage industry wants them hidden.  So let’s eliminate hidden fees for the buyer’s broker.   We could then drop the homeowner tax credit, since the buyer is saving three grand, and replace it with a $1,000 incentive credit.  This cash bonus would go only to home buyers whose purchase prices include a total commission of 3 percent or less (or none at all).

The selling brokers will naturally complain: “We can’t afford to split a 3 percent commission with the buyer’s broker.  That’s how much we need to make ourselves.  So buyers will have to make their own arrangements if they want assistance.”

And that is exactly the point:  Instead of allowing the 3 percent commission to be hidden in the sales price, this tax incentive would encourage home buyers to pay openly for whatever level of assistance they want, if any. Given those other options and the chance to collect $1,000, few buyers would opt to pay a 3 percent out-of-pocket commission – about $15,000 on a median-priced Bay Area home.  Faced with the prospect of paying that bill explicitly, most Internet-savvy buyers would probably opt for personal advice just a few times during the home-buying process, and pay by the hour or by the showing.

Even with only $1,000 of tax credit, these buyers will be better off financially than first-time buyers who collect a hefty home buyer credit, but who still pay hidden commissions.  And taxpayers are better off, too.  Any buyer could still opt to pay the traditional commission at closing – but would have to forgo the incentive credit.

This temporary incentive credit could permanently alter the structure of real estate brokerage, because there would be no going back once the credit expires.  As happened when stock commissions were allowed to decline, much lower transaction costs would create more transactions and hence more liquidity.  Liquid markets will allow people to sell houses more easily before they go “underwater,” thus reducing foreclosures.

Of course the real estate brokerage industry, which has strongly endorsed home buyer tax credits, will oppose this incentive credit. Fortunately, an equally powerful coalition of builders, bankers, mortgage brokers and consumer advocates will be lined up supporting it.

Much lower transaction costs would not just reduce foreclosures by facilitating transactions, but would also increase people’s net equity in their existing homes.  Homeowners would be better off and, at least in real estate, this economic crisis would not be wasted.

Al Lewis is author of “OOBonomics: 12 ‘Outside Of the box’ Ideas to Improve the Economy.”

http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/02/02/ED4C1BP3O5.DTL

This article appeared on page A – 10 of the San Francisco Chronicle

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