Archive for the ‘marketing your home’ Category
National Home Improvement Stores Outsource American Jobs to China
FOR IMMEDIATE RELEASE
National Home Improvement Stores Outsource American Jobs to China Home Depot, Lowe’s vendor ignores U.S. patents, outsources popular INFOBOX®
ASHEVILLE, North Carolina (May 10, 2011)—Recently, Hillman Group, vendor to national DIY home-improvement retail giants Lowe’s, Home Depot, and Menards, replaced the store’s popular American-made INFOTUBE® and INFOBOX® products with Chinese factory replicas.
INFOTUBE® literature boxes were invented 23 years ago in a garage in Dallas, TX, to provide Realtors®, builders and homeowners with an affordable way to sell their homes. Today, millions of these patented real-estate literature boxes are being used in neighborhoods across America.
In March, Hillman informed Crow Erickson it was replacing INFOTUBE® and INFOBOX® products effective immediately, leaving thousands of boxes stranded on the docks and effectively closing the doors of the Asheville, NC-based manufacturer and inventor. Caplugs® factory jobs in Erie, PA and Buffalo, NY will also be affected, two areas already hard hit in this economy.
Crow Erickson’s patent attorney has inspected the Chinese product, currently available on Home Depot’s website, and it does appear to be copy of the INFOBOX® design, something Hillman insiders have conceded. The Chinese knockoff provides no cost savings to the consumer.
This is not the first time Hillman has ignored U.S. patents and put American jobs in jeopardy, including the hundreds of disabled and handicapped American workers that Crow Erickson has employed at competitive wages in partnership with vocational rehabilitation centers.
In the 1990s, Hillman tried to outsource INFOTUBE® products, a patent violation against which Crow Erickson took legal action. The settlement required Hillman to renew its contract for INFOTUBE® and agree not to compete in its product niche.
Apparently Hillman is banking on the rising cost of lawsuits to deter the small, woman-owned business from pursuing legal remedy this time around.
Crow Erickson has made numerous direct appeals to the Hillman Group and senior management at Lowe’s and Home Depot, citing its 20+ year successful partnership, patent concerns, and a desire to work with all parties for a mutually beneficial and cost-competitive resolution.
To date, Crow Erickson has not been able to engage Hillman, Lowe’s or Home Depot in any meaningful discussion and has been left with no recourse other than pursue costly legal action or close its doors and watch another American-made product fall victim to Chinese factories.
Crow Erickson is currently launching a public media campaign to save American jobs. More information can be found on www.infotube.net and the company’s blog. INFOTUBE® is also sponsoring an online petition to save American jobs from export to China which can be viewed and signed on The Petition Site at Help-Save-American-Jobs.
Contact:
Tommi Crow
President, Crow Erickson, Inc.
800-858-6000 (o) 828-230-2260 (cel)
7 Tips to Sell Your Home this Weekend
In today’s’ super-competitive housing market, it is essential that homebuyers picture themselves living inside the home you are trying to sell.
7 Home Selling Tips from the Lips of Top Selling Agents
- For starters, take down the Wallpaper – Trust me when I say, “Buyers just do not like wallpaper.” If you doubt how personal wallpaper is…just walk into any wallpaper store and stare at the thousands of available patterns. Chances of your tastes matching are at least a thousand to one. Don’t risk it! Pull that paper down!
- The Clutter HAS to Go! Living in a house is alot different than Selling a house. It is easy to get blind to your own clutter. Ask a friend, neighbor or neutral party to be honest with you. Then, pack away every single thing you don’t use. And, clear the kitchen counters completely.
- Smelly Homes Will NOT Sell. Agents have an old saying, “If I can smell it, I can’t sell it.” Pet smells, musty odor’s, etc will kill a sale everytime.
- White is not a Color. But, paint is your friend. Every room should have a fresh coat of paint in a warm, neutral color.
- A Spot of Color. Everyone loves flowers. Place pots with colorful annual flowers by the front door or plant seasonal color in the beds to make your home inviting and memorable.
- Househunting Begins on the Internet. If your property is not exposed on the internet, your chances of a buyer finding you are very small. Tip the odds in your favor by advertising your home on the MLS and all the major search engines for real estate. InfoTube also offers FREE property listings on its website. Also, make sure your listing includes at least 10 good photo’s of the interior and exterior of your home. If possible, also include a video tour of the house and neighborhood.
- Forget About Comp’s and Sold Properties. Study your competition, which means homes currently For Sale. If your home is priced too high when compared to your competition, it is going to sit for a long, long time.
Homeowners should please keep in mind that Buyers have a lot of choices. The homeowner who can make their house stand out among the vast inventory of “For Sale” signs will the one who wins the selling game.
Thank you for visiting Why6Percent.com,, your do-it-yourself home selling source. We can bring buyer’s to your door. Check out our website to see how we’ve helped thousands of home sellers.
No First Time Buyers Hurt Housing Market
The lack of first-time buyers is hurting the housing market and their absense is hampering the recovery.
In normal markets, first time buyers make up 40%-45% of all home purchasers. Since January of 2011, purchases made by first time buyers averages only 32%
Why is this important for existing home sales?
First time buyers are crucial to the market because they buy starter homes so those owners can step up to a more expensive property. Despite low mortgage rates and deeply discounted prices, they are remaining on the sidelines…at least for now.
What may be keeping first time buyers out of the housing market?
Some experts point to a hangover from the Expired Tax Credit of 2009 and 201o, which may have lured buyers into a home sooner than later. Some point to tighter lending standards and increased down payment requirements. The best loan terms now kick in with a down payment of 20% or more, which may be very difficult for a first time homeowner.
The Silver Lining — The National Association of Realtors reported that a record 33% of all existing home sales in Febuary were to Cash Buyers. In some parts of the country, cash buyers accounted for more than half of all the existing homes sold.
Thank you for visiting Why6Percent.com. We have helped thousands of home sellers and builders market their homes and save money. We can help you, too! Visit our website for facts and details.
Home Sellers should check out InfoTube.NET a FREE homes for sale and rent website. Visit the site to place a free ad on your property, view listings or to purchase a Made in America InfoTube or InfoBoxe to help you market your home on the street.
We can also arrange for your property to be shown on your local MLS and/or Realtor.com and all major real estate websites. CLICK HERE for details.
Foreign Buyer’s Snapping Up US Property.
Attention Why6Percent Realtor.com customers: Due to growing foreign demand for American real estate…Realtor.com plans to offer a language translation service to reach non-english speaking homebuyers.
Foreign buyers are turning to the U.S. to buy “trophy properties,” according to a recent Wall Street Journal blog which added that demand is so strong, leading real estate website Realtor.com plans to add features, including a translation service, to help the influx of international buyers find real estate.
“They’re feeling that investing in U.S. real estate right now may be a more stable option than investing in their home countries,” Julie Reynolds, a Realtor.com spokesperson said.
Reynolds cited a National Association of Realtors survey that showed that 55% of foreign buyers paid cash in 2009, compared with about 8% of overall respondents.
In her WSJ blog, S. Mitra Kalita concluded that, “Given the shaky state of some markets and a still-tight lending environment, real-estate agents say the rush to market to foreign buyers only makes good business sense.”
And the National Association of Realtors findings back her up: It reported that between April 2009 and March 31, 2010, $66 billion of residential property — 7 percent of the total U.S. residential market — was sold to foreign nationals, recent immigrants and temporary visa holders.
“We have definitely seen an increase in international clients this year,” said Miami realtor, Ines Hegedus-Garcia. “What’s exciting is the fact that they are not interested in just single residential properties, but multiple properties as well as commercial and industrial. They are savvy cash buyers who do their homework and pull the trigger fast once the numbers make sense.”
On Realtor.com, traffic from countries in Western Europe, the Middle East, South America, and Asia has increased by more than 50% over the past two years with the foreigners targeting properties in Florida, California, Arizona, Texas, Georgia, New York, and Nevada.
At a local level, Realtors have also noticed the surge of interest from abroad: Last year 28% of them reported working with at least one international client in the previous year (2009 – 2010), up from 23% in 2008.
Here’s how the foreign interest in U.S. property breaks down: Canadians have make up the bulk of international buyers during the past 3 years; Mexicans the fastest growing; and buyers from the UK, stung by their own housing market collapse, have posted the steepest decline.
About 50 percent of international homebuyers said they wanted to move here and make the homes their primary residences; 25 percent bought vacation homes for their own use; 14% were bought residential rentals for investment; and another 14% said they wanted their purchases to double as their own vacation home and a rental.
Thank you for visiting Why6Percent.com. Our customers receive all the benefits of advertising on the MLS and Realtor.com for a fraction of the money. Visit our website for details and FAQ’s. If you have a home to sell, it is time to Spring into action!!!
Who is Buying a Home This Year? The Baby Boomers, Baby!
If you have a condo, ranch, one level bungalow or a home with the master on the main level that you need to sell, this may be your lucky year. The baby boomers (those 77 million people that were born between 1945 and 1964) are back in the housing market in a big way..and they often pay cash.
The aging boomers have finally worked up the courage to sell the family house, depreciated as it is, and roll the home equity into their last ever home purchase. Ironically, the catalyst for this trend has nothing to do with real estate. The motivation is age, quality of life and the stock market. The stock market is back, bringing with it the net worth of the boomer generation, who controls 80 percent of the financial assets in the United States.
If you own a one level, low maintenance home…you are already sitting in tall cotton…but you can do some simple things to sweeten the pot even more…if you know what to emphasize and what needs to be done.
Capitalize on the needs of the 65+ year olds, who are looking for place that they can grow old in. They are naturally drawn to homes that are easy and safe to live in, even if managing stairs and home maintenance is hard to do.
- Replace door knobs with levered handles.
- Replace knob-type plumbing fixtures and cabinet pulls with levers or open handles.
- Today’s house only needs one bathtub. Offer at least one, barrier free shower on the main floor, even if means taking out a bathtub.
- Put a laundry room on the main floor, even if you have to eliminate a closet or half-bath to do so.
- Consider making entryway staircases longer and more gentle. Create an option to add a wheelchair ramp to one side, if needed.
- Consider adding grab bars in glass enclosures or if your bathroom has wide open space.
- Replace carpeting with tile, hardwoods or laminate flooring for easier maintenance, durability and a smoother surface.
- Provide ample indoor lighting and don’t forget the outdoor security lights.
- Provide outdoor handrails on stairs, inclines or wherever necessary
Marketing Insight: Most home improvements, suggested above, offer easy living appeal for all ages. Just because your house is senior friendly doesn’t lessen the appeal to everyone else, but always be tactful. Design two InfoSheets for Buyers. Offer one in a standard format and create another that highlights senior-ready amenities.
Why 6 Perent has been helping home sellers’ reach home buyers while saving thousands of dollars in commissions and fee’s. If you have the ability to show your own home to buyers’, then you should seriously consider a low flat fee MLS listing or an ad on Realtor.com. Our specialized program reachs 10 million home shoppers each month for pennies a day.
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Truth about Winter Home Sales
Seller’s often wonder if they should take their home off the market during winter. My answer is usually “NO”. Seller’s expend a lot of money and effort to get a home ready for sale and it does no good if the property isn’t on the market. And, while there are fewer buyer’s during winter, there are also fewer homes for sale.
But, if you’re still debating…consider the following:
- Winter, spring, summer or fall…if you’re priced above the rest of the market, your home will help sell the well priced listings, but not yours.
- There is less competition from competing homes during winter and less inventory benefits sellers’.
- Buyer’s who are househunting during winter are serious and truly motivated.
- Interest rates trend lower during winter months, when loan demand is low.
- Gardens and landscape don’t look as appealing in winter. If your home won’t exactly win ”yard of the month” during summer…a snowy winter may actually level the playing field for you.
- Don’t believe that if you pull your home off the market during winter, you can bring it back in the spring as a new listing. No one is fooled by this trick. Your listing will still appear as canceled and relisted in the MLS.
- If it’s not on the market, the right buyer may come and go.
Thank you for stopping by Why6Percent.com. We have helped thousands of home seller’s market their properties and save thousands of dollars in commissions and fee’s. We can Help You, too. Click HERE to review our marketing packages.
The Next Real Estate Boom
Where will the next real estate boom happen? According to research conducted by Patrick Doherty, of the New America foundation, it will likely be right in your home town.
Click here to See how Your Home Will Fare in the Next Boom
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Foreclosure Moratorium Erases Competition for Home Seller’s and Builder’s
While Wall Street wrings its hands and pulls its hair over the banking problems and foreclosure moratorium, home seller’s and home builder’s have a BIG reason to celebrate. Their competition dropped the ball!!!
The moratorium on foreclosures effectively removes ONE THIRD of all the homes For Sale from the market!! 33 Percent of the competition is GONE!!! For how long, we don’t know…but, we do know that this is a RARE opportunity and all property seller’s should take full advantage of it.
What can home seller’s and builder”s do to take advantage of the Bank Error?
- Realize that Time is of the Essense! The banks will work hard and fast to get their inventory back on the market. And, when they do, they will no doubt offer special incentives that individual seller’s can not compete against. The clock is ticking…….
- Price Right and Show Well! If your home is priced right against its remaining competition, and it is staged, depersonalized and shows well, Your House Will Sell.
- Marketing to the Masses is Key! The MLS sells over 90% of all the homes in the United States. If your home is not on the MLS, your chances of selling are less than 10%. If money is tight, know that you don’t have to pay 6% for an MLS listing. You can purchase an MLS listing for your Home for only $399.
Why6Percent.com believes that “a bank moratorium on foreclosure competition” is a very unique opportunity and the window is open for a short period of time, only. We are here to help you . “The clock is ticking”. Don’t let this unbelievable opportunity pass you by!!
5 Idea’s to Make Buyers FALL in Love with Your Home
Fall is a marvelous time of year. The air is crisp. The leaves are falling. Our favorite holidays are approaching. And, everyone is ready to nest in for the winter. It is an excellent time for buying and selling real estate, if you know how to make the most of the season.
We have 5 Tips for Anyone Selling Property during the Fall. If you interested in some easy, great idea’s and photographs…CLICK HERE TO READ MORE.
Thank you for visiting Why6Percent.com. Our MLS package reaches millions of buyers and buyer agents with the click of a mouse. If you aren’t familiar with this powerful home selling tool, visit our website today!!!
