As we learned yesterday, 60 percent of today’s home buyers were born after 1964.  And, 54 percent of them are under the age of 34.  We learned that it is crucial to understand the interests of the young adult, and learn where they are likely to shop for a home, in order to successfully market our homes.

Today, we focus on the fact that a large percentage of buyers are empty nesters.  They have no children living at home.  As you tailor your advertising to attract the empty nester, consider that single females are twice (24 percent) as likely to buy a single family residence than their single male (12 percent) counterparts.  Married couples prefer single family homes 86 percent of the time.   If you own a townhouse or condominium, your home will be likely be purchased by a single person, either male or female.

This information is important in your efforts to “niche” market to the type of property you are attempting to sell.  For example, younger and single buyers hate print and newspapers.  They love the internet and video clips, so use these tools in your niche marketing.  They are social.  Be sure to include pictures of people, in their age group, enjoying all the benefits of living in your area.  Video is a great tool for this.  Record some local scenes thatare favored by young adults and upload the video to InfoTube.net. 

If you picture that the buyer for your home is likely to be an older empty nester, focus on downsizing benefits, safety and the convenience of your neighborhood.   It is also a good idea to emphasize cost savings factors and completed updates to this cost conscience group.  While this group is not likely to shop on youtube, they love to see pictures.  Include some people in their age group and make up, enjoying the lifestyle in your area.

Thank you for visiting Why6Percent.com.  Our unique marketing program can place your home listing in front of 10 million buyers each month.  Call 1-800-381-9496 today for the details.